Skip to content
✨ Launching Worldwide  ·  October 25  ·  Pili Ani — Our Founding Brand ✨
The Rise of P-Beauty

Philippine Beauty,
Bottled with Love.

Welcome to P-Beauty & Beyond — where every product is meticulously curated to honor the Philippines. Our founding brand, Pili Ani, leads the movement: golden pili oil skincare, crafted with pagmamahal, passion & malasakit.

★ Founding Brand · Pili Ani
Pili Ani Ageless Concentrate, 40 ml

Pili Ani Launches October 25

The first & founding brand of P-Beauty — be there when the glow begins

00Days
00Hours
00Minutes
00Seconds
Pili Ani Revitalizing Rituals skincare set
Our First & Founding Brand

Pili Ani — The Heart of P-Beauty

From the volcanic soil of Bicol, Philippines, comes the pili tree — and from its fruit, one of the world's most precious beauty oils. Pili Ani harnesses pure pili oil and elemi oil to deeply nourish, firm, and illuminate the skin.

As the founding brand of P-Beauty, Pili Ani carries our promise: beauty that is meticulously curated, sustainably harvested with Filipino farming communities, and poured into every bottle with love.

🌿 Pure Pili Oil ✨ Elemi Oil Firming 🇵🇭 Bicol, Philippines 💛 Community-Harvested
Shop the Launch Collection
Meticulously Curated

The P-Beauty Collection

Philippine skincare, wellness & beauty — every piece chosen to represent the very best of home.

Why P-Beauty

A Movement, Not Just a Store

P-Beauty & Beyond is the founding brand of the P-Beauty movement. We exist to make Philippine beauty rise — luxurious, soulful, and full of heart — three Filipino values guide everything we curate.

Pagmamahal
Love

Every product is chosen the way we would choose for family — with genuine love for the craft, the ingredients, and the person who will use it.

Malasakit
Compassionate Care

From Filipino farming communities to your skin, we care deeply at every step — ethical sourcing, honest formulation, real results.

Kapwa
Shared Spirit

Beauty is a shared humanity. We lift up our own, and we celebrate the beauty of others — this is the spirit of P-Beauty & Beyond.

The Beyond Tab

Beauty Beyond Our Shores

"As Filipinos, we are not close-minded — we know how to appreciate the beauty of others, too."

Beyond is our curated passport: countries whose beauty philosophies we find beautiful and aligned with what we believe — offered with the same love we give our own.

Best Sellers & Beauty Essentials

Shop all products ↗

Filipino Inspired Keychain

Carry a Little Piece of Home

Celebrate Filipino heritage in the little things you carry every day. These handcrafted crochet keychains draw inspiration from traditional dress, cultural icons, and everyday Filipino heroes. From the elegance of Maria Clara to the hardworking spirit of Pedro Magsasaka, each character offers a small connection to home—a thoughtful gift, a keepsake to collect, or a personal touch for your keys or bag.

Beauty From Within

Bloom Inside Out

True glow begins within. Our wellness philosophy nurtures you mentally, physically & spiritually — so you glow fully and age gracefully.

Menopause & Midlife Radiance

Specialist-guided support for skin, hormones, and confidence through life's most powerful transition.

Holistic Nutrition Coaching

Food as beauty — glow-supporting nutrition rooted in both science and Filipino nourishment wisdom.

Wellness Concierge

Personalized rituals, consultations, and curated care — your beauty journey, lovingly guided.

Woman using Pili Ani Hydrating Mist
Meet the Founder

Curated by a Licensed Esthetician's Heart

Richelle Rich Magtanong, founder of P-Beauty and Beyond

Richelle "Rich" Magtanong

Licensed Esthetician · Founder & CEO

Rich is a licensed esthetician, skin therapist trainer, holistic wellness coach, and product expert with more than 20 years of experience spanning distinguished skincare brands and luxury wellness settings. Her expertise in professional skincare, ingredients, and advanced treatment protocols allows her to curate thoughtful recommendations tailored to each client’s individual skin goals.

As the exclusive U.S. distributor of Pili Ani, Rich is dedicated to sharing the transformative potential of this Filipino beauty brand with a wider audience. Through P-beauty and beyond, she connects skincare professionals, beauty enthusiasts, and wellness seekers with high-quality, purpose-driven products inspired by Filipino heritage, innovation, and the nourishing power of pili oil.

After surviving a brain aneurysm, Rich’s passion evolved into a deeper calling: helping others bloom from the inside out by nurturing the skin, body, mind, and spirit.

In her care, skincare becomes more than a treatment—it becomes a moment to exhale, feel held, and reconnect with yourself. Her signature approach pairs precise technique with intuitive, nurturing care, inviting every client to leave feeling restored, radiant, and renewed.

Experience Rich’s expertise—and discover elevated products and rituals designed to help you bloom, glow, and go beyond.

Licensed EstheticianHolistic TherapistBrain Aneurysm SurvivorWellness CoachPili Ani US Exclusive Distributor

Join the P-Beauty Movement

Be first to know when Pili Ani launches on October 25 — plus exclusive rituals, stories, and founding-member offers.